The cosmopolitan culture is without doubt a key attribute, with luxury hotels and spas, exclusive bars and restaurants and designer shops full of temptation. The elegant harbour of Puerto Banus offers such indulgence with incredible style. By day, the marina is bustling, eyes turning to admire the extravagance of the yachts moored here and by night, the streets are alive as music flavours pulsate from the bars and legendary clubs.
However, a hedonistic lifestyle is not the only draw. The Andalucia charm and heritage is celebrated and pride of place within areas like Orange Square, 'La Plaza de los Naranjos' with aromatic orange groves, surrounded by 16th century architecture in the form of stately buildings and the Town Hall. The atmosphere here is wonderfully relaxed and it is a delight to wander the cobbled streets and plazas, browsing the boutiques and mingling with the locals. The old town is bursting with life during the many festivities as are San Pedro to the west and Mijas Pueblo to the east; these quaint towns and white washed villages express the heart and soul of Andalucia.
For some, it's not the vibrant lifestyle that attracts and it's not Marbella's character they fall in love with, for some the allure is simply golf. The Costa del Sol is dotted with world class golf resorts and Marbella boasts some exceptional courses, skilfully designed, highly groomed and a challenge for all levels of play. In the Spanish climate these fairways are a pleasure to tread and highly regarded.
Throughout the region, there's plenty to explore; Gibraltar with its British influences; Jerez with its sherry wine and flamenco and the Sierra de Ronda with its deep ravines and gorges, to name but a few.